What started as a passion and three products has now been embraced by thousands globally and grown to be one of the hottest lifestyle brands on the planet! Founded in 2018 by aesthetician Mandy Lile, Potency No. 710 has quickly grown to be more than Mandy could have ever dreamed when she humbly started the brand in Los Angeles after seeing how beneficial the hottest new ingredient at the time, CBD, was for her existing skincare clients.
CBD, or cannabidiol, is a natural compound derived from hemp plants that contains anti-inflammatory, antioxidant, and a plethora of other beneficial properties for the skin. Mandy was one of the pioneers in the CBD beauty industry, creating innovative and effective products that combine CBD with other high-quality ingredients such as hyaluronic acid, vitamin C, and more than 20 of the world’s most sought-after plant oils!
Many brands that were also starting out at this time in the realm of CBD beauty are now long gone. This is a fact that Mandy often ponders, asking herself what has allowed her to thrive where others have had to close shop. With each passing year, as more brands fall off the radar, Potency No. 710 continues to thrive with an overall CAGR of 25.7% between 2018 and 2023. For those of you who are curious what that means, in simplest terms, it shows that the value of Potency No. 710 has grown by an average of 25.7% annually each year since its founding. This is an impressive feat, considering the competitive and dynamic nature of the beauty industry. This is especially true in the niche of CBD skincare, where brands such as Potency No. 710 are highly censored on various levels.
Some of the common denominators that Mandy sees within the equation that have remained consistent since the beginning has been the support of her community, the quality of the products she offers, and her own willingness to pay it forward while supporting other small businesses and entrepreneurs in the process. Mandy has always been grateful for the loyal and enthusiastic customers who have supported her brand from day one, and she makes sure to show her appreciation from handwritten notes and special gifts in orders to exclusive memberships with amazing perks and more.
She also believes in supporting others and regularly collaborates with other CBD beauty and wellness brands through events, giveaways, and other avenues. Mandy is also a proud supporter of Cannabis for Children International and the Physicians Cannabinoid Council. In a world where kindness is often mistaken as a weakness, Mandy believes that it is a superpower, and she knows that by supporting others, we can all win!
In 2018, when Potency No. 710 first launched nationally, the product line consisted of 1 product, the Gold Serum. During that first year, she also launched the 710 Society, an exclusive member-only club offering special pricing, firsthand access to new products, and many other perks. Many of the members who signed up during the beginning are still active members today, and they enjoy a close and friendly relationship with Mandy and the Potency team.
When I joined the Potency team in the fall of 2019, Mandy had also added the Modern Mist, the Filthy Face cleanser, and the Shaded and Covered mineral sunscreen options to the product lineup in addition to the now discontinued Buying Time Masque. Today, that product line has grown into eight retail products, a selection of Potency No. 710 branded swag, holistic wellness options, a plethora of bundles, gift card options, and more! Not once, since being founded in 2018, has there ever been a single request for a return or refund due to the products or services offered by Potency No. 710!
With each new product launch, her community has supported her with unparalleled energy, and the 710 Society, which is now known as the 710 Social Wellness Society, has grown to include hundreds of individuals globally! Some of the newest additions to the Potency family include the Higher Good luxury moisturizer, the Higher Good natural fragrance roll-on, and the White Water Serum with Vitamin C, Hyaluronic Acid, CBD, and CBG!
In addition to offering an exclusive membership, you can also opt to subscribe to the most popular products and have them shipped to you automatically on your desired timeframe! Potency No. 710 also offers convenient checkout options such as Square and Sezzle, as well as free shipping in the U.S. on retail orders. Those who embrace Potency No. 710 products also earn loyalty points with every order, which can be redeemed on future purchases. Potency is supported by over 75 amazing affiliates and over a dozen wholesale clients in the U.S. and U.K.
Speaking of the U.K., in 2023, the Higher Good moisturizer passed shelf-life quality testing in Europe, and the Gold Serum received the Physician’s Cannabinoid Council seal of approval, further validating its ingredients, potency, and overall quality. These achievements demonstrate the high standards and professionalism that Mandy upholds in every aspect of Potency No. 710.
The brand has been featured in many publications, including Vogue, Allure, Sensi, Modern Luxury Magazine, Hello Giggles, Medium, Veriheal, Elevated Magazine, The Vanilla Plum, and many others. Over the last four years, during my time with Potency No. 710, the brand itself has gone through a beautiful transformation, and through the highest intentions, it is bringing more than just results to the surface for those who embrace the products.
From soil to oil, you can feel the difference when you experience the magic of Potency No. 710 products. If you haven’t tried Potency No. 710 yet, what are you waiting for? Join the Potency family today and discover the power of botanical skincare for yourself! Potency No. 710 is more than just a brand; it is a lifestyle, a movement, and a community of like-minded individuals who share a passion for beauty, wellness, and safe, natural ingredients. If this is your vibe, you will definitely want to be a part of Mandy’s latest venture!
Being in the CBD beauty industry, Mandy has experienced and witnessed an abundance of bad vibes and energy, and when she learned just how bad the censorship surrounding women’s health issues and holistic therapies is, she knew she had to take matters into her own hands. In the last few months of 2023, Mandy has been diligently working with a team to bring you A Kind Fine World! Learn more about this new revolutionary world dedicated to women’s health and wellness, as well as the perks of becoming a founding lifetime member here.
As we wrap up this year, we want to express our gratitude to all of you who have supported Potency No. 710’s journey. We believe that cannabinoids, in addition to many other botanicals, have the potential to transform the way we care for ourselves and our planet, and we are excited to see what the future holds. We wish you a magical new year full of good health, happiness, and glowing skin! Thank you for choosing Potency No. 710!
By: Ashley Priest
