As the founder of Potency No. 710, I am thrilled to share what lies ahead for 2025. This past year has been marked by incredible growth, innovation, and unwavering dedication to our mission. As we turn the page to a new chapter, we are eager to continue this journey with even more exciting products, meaningful partnerships, and a steadfast commitment to our core values.
One of the very first products I launched, the Modern Mist head-to-toe CBD mist, is getting a fresh new look and an additional superpower added to its formulation. Launched in 2019, this product has been a cornerstone of the Potency brand. In 2025, it will debut in a sleek new glass bottle, with an updated label that reflects our commitment to quality and innovation. But that’s not all—the mist will also be enhanced with CBG in addition to CBD, offering an even more beneficial experience for our community.
Speaking of community, I’m particularly excited to announce our partnership with Jessica McKenney, a licensed massage therapist at Helix Massage. Jessica has exclusively partnered with Potency No. 710 to offer an elevated massage experience in Kentucky. You may recognize her as her transformation has been seen throughout my before and after decks over the years. This collaboration is the first I have done of this sort and a wonderful opportunity to provide a unique, enriched service to my valued Kentucky community back home. This collaboration combines the healing powers of touch with luxurious nature-driven products to create a sacred plant powered skincare ritual.
We recently unveiled Potency Powder to our exclusive 710 Society members in a chic 14oz. amber brown bottle, and the response has been nothing short of phenomenal. The rave reviews and overwhelming feedback have us buzzing with excitement for the public release of this exceptional product in 2025. Unlike the limited-edition, member-only version, the public launch will feature a larger bulk size designed for longevity and convenience, and will be packaged with sustainability in mind. This isn’t just a product launch—it’s the introduction of a new staple for your self-care rituals that elevate your skin and soul. Stay tuned as we roll out this game-changing addition to our luxury beauty products line-up!
As we embark on this new year, we remain steadfast in our commitment to breaking down the stigma surrounding cannabis. We will continue to champion women’s health and address the censorship that often surrounds it. Advocacy and education are at the heart of what we do, and we believe that 2025 will be a pivotal year in these efforts. We are dedicated to moving the conversation forward and making a positive impact in our community and beyond.
To ensure that Potency No. 710 continues to thrive with alignment in all that we do, we will be working with a dedicated advisor. This collaboration will help us stay true to our mission and values while navigating the exciting opportunities and challenges that lie ahead. With their expertise, our advisor will provide strategic guidance, help identify growth opportunities, and ensure that we remain adaptable and resilient in a dynamic market.
Their insights will be invaluable in refining our business strategies, optimizing operations, and fostering innovation. This step is crucial in maintaining the integrity and ethos of our brand as we grow, ensuring that our products and services consistently meet the high standards our community expects. We look forward to the opportunities at hand and are confident that this collaboration will help us achieve sustained success and make a positive impact in our industry. After all, we thrive to offer much more than just luxury beauty products.
Throughout my journey with Potency No. 710, I have had the honor of working with many forward-thinking physicians and nurses who support botanical and nature-based remedies. In 2025, I am excited about the potential to officially bring on an advising physician. This physician will offer expert input on our product formulations, ensure the accuracy of any beyond-beauty claims, guide us in navigating regulatory compliance, collaborate on educational content, and enhance our overall brand credibility. By collaborating with a naturopathic physician, we will be able to continue delivering high-quality, trustworthy, luxury beauty products backed by science and nature that genuinely benefit our community.
As we embark on our next trip around the sun, we remain deeply committed to our mission of providing high-quality, natural beauty products for radiant skin that also enhance the well-being of our community. The innovations and partnerships we have planned for 2025 are a testament to our dedication to excellence and our unwavering belief in the power of nature and community. We are grateful for the support and trust of our community, and we are excited to continue this journey together, making a positive impact and setting new standards in the industry. Thank you for being part of our journey. We look forward to sharing this exciting next chapter with you and continuing to bottle sacred plant skincare benefits for healthy glowing skin in 2025.
